20151 – Data Analyst

Published
March 24, 2022
Location
New York
Category
Job Type
Compensation
$88K
Job ID Number
20151

Description

The Data Analyst will support the Data Solutions team in developing reports, conducting analyses, and generating insights.

 

What You Will Do

 

  • Campaign Analytics
  • Website analytics
  • Media optimization across digital media
  • Creative optimization
  • A-B and multivariate test design
  • Segmentation Analysis
  • Competitive analysis
  • Exploratory analysis
  • Curiously explore site performance & visitor behavior to make observations & discover site, pathing & UX opportunities
  • Analyze and benchmark performance across channels, media properties, creative executions
  • Interface with agency and client stakeholders to drive implementation and optimization recommendations
  • Develop high conviction POVs
  • Integrated Measurement
  • Synthesize data across multiple sources to develop insights and recommendations and tell a story with data
  • Integrate disparate data sources and visualize through interactive dashboard
  • Data hygiene and data QA for media, website, and CRM data
  • Develop actionable optimization recommendations

 

Required Skills & Experience

 

  • 1+ year of relevant analyst experience
  • Expert user of Google Analytics
  • Exposure to Adobe Analytics and Quid a plus
  • Intermediate user of Datorama, Tableau or Power BI
  • Experience using web analytics (e.g., Adobe Analytics) and digital media analytics (e.g., DoubleClick, Atlas)
  • Experience with determining statistical significance
  • Tagging experiences (UTM, GTM tags) a plus
  • Great communications skills and ability to present
  • Synthesize data across multiple sources to develop insights and recommendations.
  • Degree in Statistics, Mathematics, Computer Science, Operations Research, Economics or a quantitative degree in another social science preferred
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