19642 – Specialist Ecommerce Marketing

Posted on

    Published
    July 6, 2021
    Location
    Middlesex County, NJ
    Compensation
    $70 - $75K + 10% Bonus
    Job ID Number
    19642

    Description

    GENERAL SUMMARY OF POSITION:

    The primary purpose of this position is to drive the continued profitable market share growth of company through digital marketing efforts within the E-Commerce Channel in North America. Our overriding goal is to maximize company’s penetration within E-Commerce.

    In this capacity, this Marketing Specialist is responsible for co-leading our newly launched company webstore. This position will have a secondary role supporting marketplaces such as Amazon.com and other e-commerce related projects including product development and digital tools exploration.

    RESPONSIBILITIES & SPECIFIC ACCOUNTABILITIES

    • Monitor the operations, promotions and enhancements of the newly launched webstore where our existing customers and small leads can transact directly.
    • Be primary point of contact for Marketing and partner with Subject Matter Experts within Customer Service, Logistics, IT and DIG transformation departments for all items related to the Webstore.
    • Develop a promotional plan in coordination with marketing automation lead and product managers to increase webstore adoption and run rates.
    • Brief and coordinate with internal agency the creation of powerful assets on product detail pages and other mediums driving to e-commerce pages
    • Actively explore tools and technologies that can help accelerate the usage of webstore and fulfill all the prioritized user stories
    • Support marketplace business when required by marketplace lead.
    • Improve e-commerce transaction conversion rates consistently over time.
    • Ensure e-commerce marketing messages and target market are clear and consistently applied.
    • Suggest assortment and UI/UX optimization leveraging Salesforce.com and FullStory.

    KEY POSITION REQUIREMENTS

    Education

    • B.A. or B.S. degree. Degree in marketing preferred

    Job Experience

    • E-Commerce Marketing: 2 years (Required)

    Knowledge and Skills

    • Experience with E-commerce and SEO implementation
    • Experience with any e-commerce platforms such as Salesforce.com, Shopify, Magento, etc.
    • Digital marketing experience, especially within Google Ads
    • Strong understanding of digital marketing and E-Commerce channel
    • Exceptional communication skills
    • Strong project management skills and a bias for action
    • Solid understanding of operations, forecasting and supply chain management

    Desirable Job Competencies
    • Attention to detail, a self-motivated, have experience in e-commerce marketing (including Webstores and Amazon) and content development.
    • Can-do attitude and willing to go above and beyond to continuously innovate our website, store, and overall customer experience

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